G. Moxie Highway 50 communications (item 12)

Speaking for the communications subcommittee, urged approval, saying the refined plan addresses last meeting's feedback and a subject-matter expert should set the message.

A business owner with three visitor-dependent businesses, he stressed clear, proactive communication about closures, access and parking keeps the local economy moving during construction.

Called G. Moxie 'the nucleus' of the entire Highway 50 project and urged an affirmative vote, saying it serves residents and businesses, not just tourism.

The BID director cited a real-life miscommunication over the March 19 DOT meeting and pledged BID budget and channels to amplify city-sourced messaging.

The WLKG radio manager said local groups could do the messaging but it would consume all their capacity — a single expert source is worth the investment.